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Strategic business letters and e-mail / Sheryl Lindsell-Roberts.

By: Lindsell-Roberts, Sheryl.
Material type: TextTextPublisher: Boston : Houghton Mifflin, c2004General Notes: Includes index.Description: x, 374 p. : ill. ; 23 cm.ISBN: 0618448330.Subject(s): Commercial correspondence | Electronic mail messages | Business communicationDDC classification: 651.7/5 Online resources: Table of contents
Contents:
Making your mark in the business world -- Catapulting your career -- The A, B, Cs of letters -- Crafting your own letters -- Jump start your writing process -- Fine-tuning your message -- Writing results-oriented letters -- Sales and marketing with pizzazz -- Successful job search and employment issues -- Customer relations -- Credit and collections -- You are cordially invited -- Placing and acknowledging orders -- Personal business notes -- Media relations -- Professional potpourri -- Applying e-mail and e-marketing know-how -- E-mail messages that shout read me! -- E-mail etiquette -- E-marketing for results.
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Includes index.

Making your mark in the business world -- Catapulting your career -- The A, B, Cs of letters -- Crafting your own letters -- Jump start your writing process -- Fine-tuning your message -- Writing results-oriented letters -- Sales and marketing with pizzazz -- Successful job search and employment issues -- Customer relations -- Credit and collections -- You are cordially invited -- Placing and acknowledging orders -- Personal business notes -- Media relations -- Professional potpourri -- Applying e-mail and e-marketing know-how -- E-mail messages that shout read me! -- E-mail etiquette -- E-marketing for results.

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