The name is the game : how to name a company or product / by Henri Charmasson.

By: Charmasson, Henri .

Material type: Text

TextPublisher: Homewood, Ill. : Dow Jones-Irwin, c1988General Notes: Includes index.Bibliography: Bibliography: p. 157.Description: xiv, 171 p. : ill. ; 24 cm.ISBN: 1556230699.Subject(s): Business names

| Brand name products

DDC classification: 658.8/27

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 C382 (Browse shelf(Opens below))	Available		34284001271063

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