Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
By: Johnson, Lisa
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Contributor(s): Learned, Andrea.
Material type: 
TextPublisher: New York : AMACOM, c2004Bibliography: Includes bibliographical references (p. 223) and index.Description: x, 230 p. ; 24 cm.ISBN: 081440815X.Subject(s): Women consumers | MarketingDDC classification: 658.8/34/082 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 J634 (Browse shelf(Opens below)) | Available | 34284003472164 |
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Includes bibliographical references (p. 223) and index.
Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- enlisting women as your marketing partners : an alliance for brand success -- investing in a transparent future.
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