Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.
By: Dyer, Davis
.
Contributor(s): Dalzell, Frederick | Olegario, Rowena.
Material type: 
TextPublisher: Boston, Mass. : Harvard Business School Press, c2004Bibliography: Includes bibliographical references (p. 429-453) and index.Description: x, 467 p., [16] p. of plates : ill. (some col.) ; 25 cm.ISBN: 1591391474.Subject(s): Procter & Gamble Company -- History | Brand name products -- United States -- Case studies | Product management -- United States -- Case studies | Soap trade -- United States -- HistoryDDC classification: 338.7/67 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 338.7 D988 (Browse shelf(Opens below)) | Available | 34284003472149 |
Includes bibliographical references (p. 429-453) and index.
Getting started -- From commodities to consumer goods -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine -- An explosion in consumer products, 1945-1980 -- Procter & Gamble reinvents the paper products business -- Crest: a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- Competition and global expansion, 1980-1990 -- Learning to compete in Japan -- The diaper wars -- En río revuelto -- Pantene -- Reshaping P&G -- Rewriting the rules -- Winning in the white space -- Ivory, Crest, and Olay -- Prescription for growth in health care -- Challenges in China.
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