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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
By: Johansson, Johny K
.
Material type: 
TextSeries: McGraw-Hill/Irwin series in marketing. Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Edition: 3rd ed.Bibliography: Includes bibliographical references and indexes.Description: xviii, 654 p. : ill. ; 28 cm.ISBN: 0072471484 (alk. paper); 0071195637 (International : alk. paper).Subject(s): Export marketing | Export marketing -- ManagementDDC classification: 658.8/48 Online resources: Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 J599g (Browse shelf(Opens below)) | Available | 34284003470606 |
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Includes bibliographical references and indexes.
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