Mastering global markets : strategies for today's trade globalist / Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath.
By: Czinkota, Michael R
.
Contributor(s): Donath, Bob | Ronkainen, Ilkka A.
Material type: 
TextPublisher: Mason, OH : Thomson/Southwestern, c2004Bibliography: Includes bibliographical references and index.Description: x, 370 p. : ill. ; 24 cm.ISBN: 0538726652.Subject(s): Export marketing | International tradeDDC classification: 658.8/4 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 C998m (Browse shelf(Opens below)) | Available | 34284003470507 |
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| 658.8 C855s The sales manager's book of marketing planning / | 658.8 C937 The customer marketing method : how to implement and profit from customer relationship management / | 658.8 C998 The global marketing imperative / | 658.8 C998m Mastering global markets : strategies for today's trade globalist / | 658.8 D138 2011 Green marketing management / | 658.8 D169 Marketing management : text and cases / | 658.8 D195 How to get the most out of sales meetings / |
Includes bibliographical references and index.
The international marketing environment. Why go international? -- Trade's economic environment -- Trade's financial mechanisms -- Marketing within cultural contexts -- Trade, politics, and law. International marketing strategies. Exporting and international market entry -- Multinational and global marketing -- Taking services global. Managing global marketing. International market research -- Global product and brand management -- Pricing in global markets -- Global distribution and logistics -- International negotiation and communication -- Organizing for global marketing -- Twenty-first century trade globalists.
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