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Ten deadly marketing sins : signs and solutions / Philip Kotler.

By: Kotler, Philip.
Material type: TextTextPublisher: Hoboken, N.J. : Wiley, c2004Bibliography: Includes bibliographical references and index.Description: viii, 152 p. ; 23 cm.ISBN: 0471650226.Other title: 10 deadly marketing sins.Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Publisher description | Table of contents
Contents:
Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 K835 (Browse shelf(Opens below)) Available 34284003470283

Includes bibliographical references and index.

Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.

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