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The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E.V. Nevaer.

By: Nevaer, Louis E. V.
Material type: TextTextPublisher: Armonk, N.Y. : M.E. Sharpe, c2004Bibliography: Includes bibliographical references (p. 203-243) and index.Description: vii, 255 p. : ill. ; 24 cm.ISBN: 0765612909 (alk. paper).Subject(s): Hispanic American consumers | Market segmentation -- United States | Target marketing -- United States | North America -- Economic integrationDDC classification: 658.8/34/08968073
Contents:
The future of marketing and merchandising in the United States -- Management realities of a fragmented "North American" market -- Labor, immigration, and business -- Americans in Mexico: "demonstration effects" of a flourishing demographic -- A vanishing border: the emergence of a North American consumer market -- Mexicans in the United States: ethnographic influences on consumer behavior.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 N411 (Browse shelf(Opens below)) Available 34284003436805

Includes bibliographical references (p. 203-243) and index.

The future of marketing and merchandising in the United States -- Management realities of a fragmented "North American" market -- Labor, immigration, and business -- Americans in Mexico: "demonstration effects" of a flourishing demographic -- A vanishing border: the emergence of a North American consumer market -- Mexicans in the United States: ethnographic influences on consumer behavior.

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