Consuming kids : the hostile takeover of childhood / Susan Linn.
By: Linn, Susan.
Material type: TextPublisher: New York : New Press, c2004Bibliography: Includes bibliographical references (p. [233]-273) and index.Description: xiv, 288 p. ; 24 cm.ISBN: 1565847830.Subject(s): Child consumers -- United States | Advertising and children -- United States | Marketing research -- United StatesDDC classification: 658.8/34/0830973Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 L649c (Browse shelf(Opens below)) | Available | 34284003436730 |
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Includes bibliographical references (p. [233]-273) and index.
The marketing Maelstrom -- 1. Notes from the underground: thirty-six hours at a marketing conference -- 2. A consumer in the family: the nag factor and other nightmares -- 3. Branded babies: from cradle to consumer -- 4. Endangered species: play and creativity -- 5. Students for sale: who profits from marketing in schools? -- 6. Through thick and thin: the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown!: selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity -- 9. Marketing, media, and the First Amendment: what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco -- 11. If values are right, what's left: life lessons from marketing -- 12. Ending the marketing Maelstrom: you're not alone.
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