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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A
.
Contributor(s): Peterson, Robert A. (Robert Allen).
Material type: 
TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Edition: 10th ed.Bibliography: Includes bibliographical references and indexes.Description: viii, 696 p. : ill. (some col.) ; 29 cm.ISBN: 0131421840.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8/02
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 K455 (Browse shelf(Opens below)) | Available | 34284003436219 |
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Includes bibliographical references and indexes.
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