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Library marketing that works / Suzanne Walters.

By: Walters, Suzanne.
Material type: TextTextPublisher: New York : Neal-Schuman Publishers, c2004Bibliography: Includes bibliographical references and index.Description: xx, 257 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 1555704735; 155570462X.Subject(s): Libraries -- Public relations -- Handbooks, manuals, etc | Libraries -- Marketing -- Handbooks, manuals, etcDDC classification: 021.7
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