Brand power / edited by Paul Stobart.
Contributor(s): Stobart, Paul
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Material type: 
TextPublisher: Washington Square, N.Y. : New York University Press, c1994Description: xvi, 255 p., [24] p. of plates : ill. (some col.) ; 25 cm.ISBN: 0814779654.Subject(s): Advertising -- Brand name products | Branding (Marketing)DDC classification: 658.8/27 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 B733 (Browse shelf(Opens below)) | Available | 34284001330570 |
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| 658.82 H125 2011 Brand failures : the truth about the 100 biggest branding mistakes of all time / | 658.823 B613 2012 The color revolution / | 658.827 Aa41 2011 Brand relevance : making competitors irrelevant / | 658.827 B733 Brand power / | 658.827 B738 The philosophy of branding : great philosophers think brands / | 658.827 C796 2011 Brand resilience : managing risk and recovery in a high-speed world / | 658.827 C796 2011 c. 2 Brand resilience : managing risk and recovery in a high-speed world / |
The importance of brand power / Donald Keough -- Creating brand power / Anthony Tennant -- The management of global brands / Camillo Pagano -- The importance of market-perceived quality / Bradley Gale --Aadding brand value / Allen Sheppard -- Power branding in the automotive industry / Werner Niefer -- The emergence of retail brand power / Terry Leahy -- From bulk to brand / Nicolo Polla -- Franchising: how brand power works / Luciano Benetton -- Protecting power brands / Garo Partoyan --Brand-based strategy and structure: the scandinavian experience / Carsten Dahlman --
Assessing brand value / Michael Birkin -- Brands, culture and business in Japan / Keijiro Nakabe -- Brand power: the future / John Murphy.
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