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Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.

By: Michman, Ronald D.
Contributor(s): Mazze, Edward M | Greco, Alan James, 1950-.
Material type: TextTextPublisher: Westport, Conn. : Praeger, 2003Bibliography: Includes bibliographical references (p. [221]-227) and index.Description: xii, 241 p. ; 25 cm.ISBN: 1567206409 (alk. paper).Subject(s): Market segmentation -- United States | Target marketing -- United States | Consumers' preferences -- United States | Consumer behavior -- United States | Lifestyles -- United StatesDDC classification: 658.8/343
Contents:
The basis for competitive lifestyle market segmentation strategies -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles -- Subcultural segmentation and targeting changing lifestyles of the singles market -- Targeting the changing lifestyles of children, tweens, teens, and college markets -- Targeting the changing lifestyles of the senior market -- Culture and targeting the changing lifestyles of the Black and Hispanic markets -- Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8343 M583 (Browse shelf(Opens below)) Available 34284003437233

Includes bibliographical references (p. [221]-227) and index.

The basis for competitive lifestyle market segmentation strategies -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles -- Subcultural segmentation and targeting changing lifestyles of the singles market -- Targeting the changing lifestyles of children, tweens, teens, and college markets -- Targeting the changing lifestyles of the senior market -- Culture and targeting the changing lifestyles of the Black and Hispanic markets -- Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets.

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