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Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.

By: Kaplan, Robert S.
Contributor(s): Norton, David P, 1941-.
Material type: TextTextPublisher: Boston : Harvard Business School Press, c2004Bibliography: Includes bibliographical references and index.Description: xviii, 454 p. : ill. ; 24 cm.ISBN: 1591391342 (alk. paper).Subject(s): Strategic planning | Intangible property -- Management | Human capital | ManagementDDC classification: 658.4/012 Online resources: Table of contents
Contents:
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.4012 K141sm (Browse shelf(Opens below)) Available 34284003436979

Includes bibliographical references and index.

Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.

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