When ads work : new proof that advertising triggers sales / John Philip Jones.

By: Jones, John Philip .

Material type: Text

TextPublisher: New York : Lexington Books, c1995General Notes: Includes bibliographical references (p. 223-231) and index.Description: xvi, 240 p. : ill. ; 24 cm.ISBN: 0029166624 :.Subject(s): Advertising -- Case studies

| Sales promotion -- Case studies

DDC classification: 659.1

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.1 J718w (Browse shelf(Opens below))	Available		34284001325125

Includes bibliographical references (p. 223-231) and index.

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When ads work : new proof that advertising triggers sales / John Philip Jones.

By: Jones, John Philip.

By: Jones, John Philip .