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Marketing to generation X / Karen Ritchie.

By: Ritchie, Karen.
Material type: TextTextPublisher: New York : Lexington Books, c1995Bibliography: Includes bibliographical references (p. 169-171) and index.Description: xi, 177 p. : ill. : 24 cm.ISBN: 0029265452.Subject(s): Marketing | Young consumers | Generation XDDC classification: 658.8/348
Contents:
How I got started -- Why bother? -- What did we do to deserve them? -- Diversity reigns! -- Mass media: the wonder years -- Growing up X: rumor, scandal, and trash TV -- Interactivity and the new media --Consumer behavior: choosing brand X -- Future X: implications for marketing -- The future of advertising.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 R510 (Browse shelf(Opens below)) Available 34284001317239

Includes bibliographical references (p. 169-171) and index.

How I got started -- Why bother? -- What did we do to deserve them? -- Diversity reigns! -- Mass media: the wonder years -- Growing up X: rumor, scandal, and trash TV -- Interactivity and the new media --Consumer behavior: choosing brand X -- Future X: implications for marketing -- The future of advertising.

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