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Your marketing sucks / Mark Stevens.

By: Stevens, Mark, 1947-.
Material type: TextTextPublisher: New York : Crown Business, c2003Edition: 1st ed.General Notes: Includes index.Description: 235 p. : ill. ; 22 cm.ISBN: 0609609831 (cloth).Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents
Contents:
Why your marketing sucks -- Nothing happens until a sale is made -- Start with a blank page -- Make a spectacle of yourself or your company -- There are no one trick ponies -- Extreme marketing in action -- Ready, aim, fire! -- Pick the low-hanging fruit -- Don't go back to the office.
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Includes index.

Why your marketing sucks -- Nothing happens until a sale is made -- Start with a blank page -- Make a spectacle of yourself or your company -- There are no one trick ponies -- Extreme marketing in action -- Ready, aim, fire! -- Pick the low-hanging fruit -- Don't go back to the office.

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