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There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.
By: Schmitt, Bernd
.
Contributor(s): Rogers, David L | Vrotsos, Karen.
Material type: 
TextSeries: Financial Times Prentice Hall books. Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004General Notes: Includes index.Description: xxxiii, 279, [4] p. : ill. ; 24 cm.ISBN: 0130471194.Subject(s): Branding (Marketing) | Corporate image | Customer relationsDDC classification: 659.1/52
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 Sch520 (Browse shelf(Opens below)) | Available | 34284003432838 |
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Includes index.
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