The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor.

Contributor(s): Freeland, John G .

Material type: Text

TextPublisher: New York, N.Y. : McGraw-Hill, c2003Bibliography: Includes bibliographical references (p. 313-319) and index.Description: viii, 353 p. : ill. ; 24 cm.ISBN: 0071409351 (hardcover : alk. paper).Other title: CRM handbook.Subject(s): Customer relations -- Management

| Branding (Marketing) -- Management

| Customer loyalty

DDC classification: 658.8/12 Online resources: Publisher description

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.812 UL8 (Browse shelf(Opens below))	Available		34284003430493

Includes bibliographical references (p. 313-319) and index.

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The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor.

Contributor(s): Freeland, John G.

Contributor(s): Freeland, John G .