Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark.
By: Kazanjian, Kirk
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Contributor(s): Joyner, Amy.
Material type: 
TextPublisher: Hoboken, N.J. : John Wiley & Sons, c2004General Notes: "Published simultaneously in Canada"--T.p. verso.Bibliography: Includes bibliographical references (p. 209-216) and index.Description: xviii, 222 p. ; 24 cm.ISBN: 0471432091 (cloth).Subject(s): Krispy Kreme Doughnuts | Baked products industry -- United States -- Case studiesDDC classification: 338.7/6647525 Online resources: Publisher description | Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 338.7 K189 2004 (Browse shelf(Opens below)) | Available | 34284003433794 |
"Published simultaneously in Canada"--T.p. verso.
Includes bibliographical references (p. 209-216) and index.
Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back.
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