Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton.

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, c2003Edition: 9th ed.General Notes: Includes index.Description: xvii, 120 p. : ill. ; 28 cm.ISBN: 0072556641 (alk. paper).Subject(s): Advertising

DDC classification: 659.1 Online resources: Table of contents | Publisher description

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.1 W575 (Browse shelf(Opens below))	Available		34284003653151

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Previous	659.1 W325 The 100 greatest advertisements : who wrote them and what they did.	659.1 W433 11 steps to brand heaven : the ultimate guide to buying an advertising campaign /	659.1 W462 Advertising : principles & practice /	659.1 W575 Which ad pulled best? : 40 case histories on how to write and design ads that work /	659.1 Z990 The end of advertising as we know it /	659.1019 H351 2012 Seducing the subconscious : the psychology of emotional influence in advertising /	659.1042 Ad96 Advertising and culture : theoretical perspectives /	Next