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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
By: Parente, Donald
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Material type: 
TextSeries: Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, c2000Edition: 2nd ed.Bibliography: Includes bibliographical references and index.Description: xxi, 371 p. : ill. ; 24 cm.ISBN: 003021114X.Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.1/13
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 P215 (Browse shelf(Opens below)) | Available | 34284003653144 |
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Includes bibliographical references and index.
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