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The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.
By: Hiebing, Roman G
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Contributor(s): Cooper, Scott W.
Material type: 
TextPublisher: Lincolnwood, Ill. : NTC Business Books, c1997Edition: 2nd ed.General Notes: Includes index.Description: xxxiv, 510 p. : ill. ; 28 cm.ISBN: 0844232033 (pbk.).Subject(s): Marketing -- PlanningDDC classification: 658.8/02 Online resources: Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 H531s (Browse shelf(Opens below)) | Available | 34284003436151 | ||
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 H531s c.2 (Browse shelf(Opens below)) | Available | 34284003653169 |
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| 658.802 G629 2012 Uprising : how to build a brand--and change the world--by sparking cultural movements / | 658.802 G767 2007 The green marketing manifesto / | 658.802 H531 The successful marketing plan / | 658.802 H531s The successful marketing plan : a disciplined and comprehensive approach / | 658.802 H531s c.2 The successful marketing plan : a disciplined and comprehensive approach / | 658.802 H745 2009 Tactical transparency : how leaders can leverage social media to maximize value and build their brand / | 658.802 J199 Marketing planning & strategy / |
Includes index.
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