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Marketing research : the impact of the Internet / Carl McDaniel, Jr., Roger Gates.

By: McDaniel, Carl D.
Contributor(s): Gates, Roger H, 1942- | McDaniel, Carl D. Contemporary marketing research.
Material type: TextTextPublisher: Cincinnati, Ohio : South-Western, c2002Edition: 5th ed.General Notes: Rev. ed. of: Contemporary marketing research. 4th. c1999.Bibliography: Includes bibliographical references (p. 26-36 of 3rd group) and index.Description: xxxii, 682, 36, 9 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0324067976; 032412581X (disc).Subject(s): Marketing researchDDC classification: 658.8/3
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.83 M141 (Browse shelf(Opens below)) Available 34284003299971

Rev. ed. of: Contemporary marketing research. 4th. c1999.

Includes bibliographical references (p. 26-36 of 3rd group) and index.

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