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The CRM handbook : a business guide to customer relationship management / Jill Dyché.

By: Dyché, Jill.
Material type: TextTextSeries: Addison-Wesley information technology series. Publisher: Boston : Addison Wesley, c2002Bibliography: Includes bibliographical references (p. 281-286) and index.Description: xxiv, 307 p. : ill. ; 24 cm.ISBN: 0201730626 (pbk. : recycled, acid-free paper).Subject(s): Customer relations -- ManagementDDC classification: 658.8/12
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Includes bibliographical references (p. 281-286) and index.

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