Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III.
By: Perry, Alycia
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Contributor(s): Wisnom, David.
Material type: 
TextPublisher: New York : McGraw-Hill, c2003Bibliography: Includes bibliographical references (p. 217-218) and index.Description: xii, 228 p. : ill. ; 21 cm.ISBN: 0071393099 (acid-free).Subject(s): Brand name products | Branding (Marketing) -- Management | Trademarks -- Design | Advertising -- Brand name productsDDC classification: 658.8/27 Online resources: Publisher description | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 P429 (Browse shelf(Opens below)) | Available | 34284001270420 |
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Includes bibliographical references (p. 217-218) and index.
Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.
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