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Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.

By: Hahn, Fred E, 1925-.
Contributor(s): Davis, Tom.
Material type: TextTextPublisher: Hoboken, N.J. : J. Wiley, c2003Edition: 3rd ed.General Notes: "Updated information on branding, advertising on the Internet, and in yellow pages"--Cover.Bibliography: Includes bibliographical references and index.Description: xxxi, 324 p. : ill. ; 26 cm.ISBN: 0471273503 (pbk. : alk. paper).Other title: Do-it-yourself advertising & promotion [Cover title].Subject(s): Advertising -- Handbooks, manuals, etcDDC classification: 659.1 Online resources: Table of contents
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 659.1 H124 (Browse shelf(Opens below)) Available 34284001329101

"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover.

Includes bibliographical references and index.

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