The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.
By: Cappo, Joe.
Material type: TextPublisher: Chicago : McGraw-Hill, c2003Bibliography: Includes bibliographical references (p. 251-253) and index.Description: xi, 260 p. : ill. ; 22 cm.ISBN: 0071403159.Subject(s): Advertising | Advertising -- United StatesDDC classification: 659.1Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 C174 (Browse shelf(Opens below)) | Available | 34284001280585 |
Includes bibliographical references (p. 251-253) and index.
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