Upside-down marketing : turning your ex-customers into your best customers / George R. Walther.

By: Walther, George R .

Material type: Text

TextPublisher: New York : McGraw-Hill, c1994General Notes: Includes index.Description: xix, 209 p. ; 24 cm.ISBN: 0070680477 (recycled, acid-free paper) :; 0070680485 (pbk.) :.Subject(s): Marketing -- Management

| Sales management

| Customer services -- Management

DDC classification: 658.8

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 W172 (Browse shelf(Opens below))	Available		34284001325968

Includes index.

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Upside-down marketing : turning your ex-customers into your best customers / George R. Walther.

By: Walther, George R.

By: Walther, George R .