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The advertising kit : a complete guide for small businesses / Jeanette Smith.

By: Smith, Jeanette, 1924-.
Material type: TextTextPublisher: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan Internatinal, c1994General Notes: Includes index.Description: viii, 292 p. ; 24 cm.ISBN: 0029295157 :.Subject(s): Advertising | Small businessDDC classification: 659.1
Contents:
Business advertising : a portrait -- Start with the inside information -- Targeting your customers -- Sneak peak -- Check the competition -- The plan -- Choosing media -- Writing advertising messages -- Newspapers -- Radio -- TV : is it the impossible dream? -- Is it true what they say about cable TV? -- Direct mail advertising -- Yellow pages -- Billboards and transit -- Magazines -- Publicity -- From the pros nest.
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Includes index.

Business advertising : a portrait -- Start with the inside information -- Targeting your customers -- Sneak peak -- Check the competition -- The plan -- Choosing media -- Writing advertising messages -- Newspapers -- Radio -- TV : is it the impossible dream? -- Is it true what they say about cable TV? -- Direct mail advertising -- Yellow pages -- Billboards and transit -- Magazines -- Publicity -- From the pros nest.

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