Customer loyalty : how to earn it, how to keep it / Jill Griffin ; foreword by Robert T. Herres.
By: Griffin, Jill
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Material type: 
TextSeries: Jossey-Bass business & management series. Publisher: San Francisco : Jossey-Bass, c2002Edition: New and rev. ed.Bibliography: Includes bibliographical references and indexes.Description: xvi, 252 p. : ill. ; 24 cm.ISBN: 0787963887 (pbk.).Subject(s): Customer loyalty | Customer services | Customer relationsDDC classification: 658.8/12 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.812 G875 (Browse shelf(Opens below)) | Available | 34284001175124 |
Includes bibliographical references and indexes.
Customer loyalty : the way to many happy returns -- A closer look at loyalty -- Growing a loyal customer : the seven key stages -- Turning suspects into qualified prospects -- Turning qualified prospects into first-time buyers -- Turning first-time buyers into repeat customers -- Turning repeat customers into loyal clients -- Turning loyal clients into advocates -- Customer loss : how to prevent it and what to do when it strikes -- How to develop a loyalty-driven culture in your company -- The twelve laws of loyalty.
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