How customers think : essential insights into the mind of the market / Gerald Zaltman.
By: Zaltman, Gerald
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Material type: 
TextPublisher: Boston, Mass. : Harvard Business School Press, c2003Bibliography: Includes bibliographical references (p. 291-310) and index.Description: xxii, 323 p. : ill. ; 25 cm.ISBN: 1578518261 (alk. paper).Subject(s): Consumer behavior -- Psychological aspects | Consumers -- Psychology | Marketing -- Psychological aspects | Creative thinkingDDC classification: 658.8/342 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8342 Z14 (Browse shelf(Opens below)) | Available | 34284003437001 |
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| 658.8342 Se175 2012 The intention economy : when customers take charge / | 658.8342 SI39 Treasure hunt : inside the mind of the new global consumer / | 658.8342 W433 2009 Neuro web design : what makes them click? / | 658.8342 Z14 How customers think : essential insights into the mind of the market / | 658.8343 G897 2008 The age curve : how to profit from the coming demographic storm / | 658.8343 K189 2013 Driving loyalty : turning every customer and employee into a raving fan for your brand / | 658.8343 K267 Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work / |
Includes bibliographical references (p. 291-310) and index.
A voyage from the familiar -- A voyage to new frontiers -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain. pt. a: Metaphor elicitation : appendix -- Interviewing the mind/brain, pt. b: Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphors, and stories -- Stories and brands -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
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