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Multicultural marketing : selling to a diverse America / Marlene L. Rossman.
By: Rossman, Marlene L
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Material type: 
TextPublisher: New York : American Management Association, c1994Bibliography: Includes bibliographical references and index.Description: xi, 178 p. ; 24 cm.ISBN: 0814450717.Subject(s): Market segmentation -- United States | Minority consumers -- United StatesDDC classification: 658.8/348
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 R737 (Browse shelf(Opens below)) | Available | 34284001313816 |
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Includes bibliographical references and index.
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