Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith.
By: Andreasen, Alan R
.
Contributor(s): Academy for Educational Development.
Material type: 
TextSeries: Jossey-Bass nonprofit and public management series. Publisher: San Francisco : Jossey-Bass, c2002Edition: 1st ed.General Notes: "The second edition of Cheap but good marketing research."; "Prepared with the assistance of the Academy for Educational Development.".Bibliography: Includes bibliographical references (p. 261-268) and index.Description: xxv, 277 p. : ill. ; 24 cm.ISBN: 0787964190 (alk. paper).Subject(s): Marketing researchDDC classification: 658.8/3 Online resources: Table of contents
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.83 An25 (Browse shelf(Opens below)) | Available | 34284001253632 |
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"The second edition of Cheap but good marketing research."
"Prepared with the assistance of the Academy for Educational Development."
Includes bibliographical references (p. 261-268) and index.
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