Promotion : a guide to effective promotional planning, strategies, and executions / Dan Ailloni-Charas.

By: Ailloni-Charas, Dan .

Material type: Text

TextSeries: Ronald series on marketing management. Publisher: New York : Wiley, c1984General Notes: "A Ronald Press publication.".Bibliography: Includes bibliographies and indexes.Description: xi, 281 p. : ill. ; 24 cm.ISBN: 0471080608 :.Subject(s): Marketing

| Sales promotion

DDC classification: 658.8/2

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 Ai53 (Browse shelf(Opens below))	Available		34284001093715

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