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Ratings analysis [electronic resource] : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
By: Webster, James G
.
Contributor(s): Phalen, Patricia F | Lichty, Lawrence Wilson.
Material type: 
TextSeries: LEA's communication series: Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000, 1999Edition: 2nd ed.Bibliography: Includes bibliographical references and index.Description: 1 online resource (x, 282 p.).ISBN: 0585310696 (electronic bk.); 9780585310695 (electronic bk.).Subject(s): Television programs -- Rating -- Methodology | Television viewers | Radio programs -- Rating -- Methodology | Radio audiencesGenre/Form: Electronic books DDC classification: 384.54/3 Online resources: Access full-text materials at no charge:
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| E-book | Davenport Library e-book | E-book | 384.54/3 (Browse shelf(Opens below)) | Not For Loan | mq288821 |
Includes bibliographical references and index.
Description based on print version record.
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