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Persuading people to have safer sex : applications of social science to the AIDS crisis / Richard M. Perloff.

By: Perloff, Richard M.
Material type: TextTextPublisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000Bibliography: Includes bibliographical references and indexes.Description: 1 online resource (ix, 159 p.) : ill.Content type: text Media type: computer Carrier type: online resourceISBN: 9780585357638 .Subject(s): Safe sex in AIDS prevention | AIDS (Disease) -- Prevention -- Social aspects | Health behavior | Persuasion (Psychology)Genre/Form: Electronic books DDC classification: 362.1/969792 Online resources: Access full-text materials at no charge.
Contents:
Preface -- 1. Introduction -- 2. Cognitive foundations of AIDS prevention behavior -- 3. Social psychological and communication perspectives on unsafe sex -- 4. Culture, poverty, and AIDS -- 5. Applying persuasion theories to AIDS prevention -- 6. AIDS prevention campaigns -- 7. AIDS stigma and persuasion -- References -- Author index -- Subject index.
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Item type Current library Collection Call number Status Date due Barcode
E-book Davenport Library e-book E-book 362.1/969792 (Browse shelf(Opens below)) Not For Loan mq390373

Includes bibliographical references and indexes.

Preface -- 1. Introduction -- 2. Cognitive foundations of AIDS prevention behavior -- 3. Social psychological and communication perspectives on unsafe sex -- 4. Culture, poverty, and AIDS -- 5. Applying persuasion theories to AIDS prevention -- 6. AIDS prevention campaigns -- 7. AIDS stigma and persuasion -- References -- Author index -- Subject index.

Description based on print version record.

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