Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 78481
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20191028105445.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 070813i| anannbabn |a ana
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: sh2007006470
035 ## - SYSTEM CONTROL NUMBER
- System control number: 334472
- Canceled/invalid system control number: sh2007006470
040 ## - CATALOGING SOURCE
- Original cataloging agency: DLC
- Language of cataloging: eng
- Transcribing agency: DLC
053 #0 - LC CLASSIFICATION NUMBER
- Classification number element--single number or beginning number of span: HF5415.1255
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Branding (Marketing)
450 00 - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Brand name products
- General subdivision: Marketing
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Marketing
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Advertising
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Brand name products
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: 2007031786: Moor, Liz. The rise of brands, 2007:
- Information found: ch. 1 (branding)
670 ## - SOURCE DATA FOUND
- Source citation: American Heritage dict.
- Information found: (brand)
670 ## - SOURCE DATA FOUND
- Source citation: Random House dict.
- Information found: (brand)
670 ## - SOURCE DATA FOUND
- Source citation: Wikipedia, Aug. 21, 2007
- Information found: (branding)
670 ## - SOURCE DATA FOUND
- Source citation: Understanding American business jargon: a dictionary
- Information found: (branding)
680 ## - PUBLIC GENERAL NOTE
- Explanatory text: Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.