Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 74757
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20191028105347.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 031119i| anannbabn |a ana c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: sh2003011474
035 ## - SYSTEM CONTROL NUMBER
- System control number: 323063
- Canceled/invalid system control number: sh2003011474
040 ## - CATALOGING SOURCE
- Original cataloging agency: UkOxU
- Language of cataloging: eng
- Transcribing agency: DLC
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Viral marketing
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Contagious marketing
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Viral advertising
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Internet marketing
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Word-of-mouth advertising
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: Perry, R. Viral marketing in a week, 2002.
670 ## - SOURCE DATA FOUND
- Source citation: Concise Oxford dictionary, via WWW, Nov. 18, 2003
- Information found: (Viral marketing. A marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another)
670 ## - SOURCE DATA FOUND
- Source citation: Dictionary of the Internet in computing, via WWW, Nov. 18, 2003
- Information found: (Viral marketing. Used to describe the word-of-mouth marketing of a product or service using the Internet. A good example of this approach was the marketing of the HotMail free email service. Subscribers to this service could only send emails with advertising messages)
670 ## - SOURCE DATA FOUND
- Source citation: WWW, Jan. 15, 2004
- Information found: (Viral marketing; viral advertising; contagious marketing)
680 ## - PUBLIC GENERAL NOTE
- Explanatory text: Here are entered works on an Internet marketing and advertising technique that propagates a marketing message by inducing Web sites or users to pass it on to other sites or users.