Normal view
MARC view
Usunier, Jean-Claude (Personal Name)
Used for/see from:
- Usunier, J. C. (Jean-Claude)
His Pratique de la prévision à court terme, c1982: t.p. (Jean-Claude Usunier) spine (J.C. Usunier) verso t.p. (HEC, docteur ès sciences économiques; prof., Ecole supérieure de commerce de Paris)
Wikipedia WWW site, Dec. 5, 2005 (Jean-Claude Usunier; b. Dec. 21, 1929; d. Dec. 5, 2005; professor of marketing at HEC, Lausanne; author of various books on marketing and culture)