Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 43498

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20191028104503.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 991015n| acannaabn |a aaa c

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: no 99075279

035 ## - SYSTEM CONTROL NUMBER

• System control number: 232033
• Canceled/invalid system control number: no99075279

040 ## - CATALOGING SOURCE

• Original cataloging agency: MdU
• Language of cataloging: eng
• Transcribing agency: MdU

100 1# - HEADING--PERSONAL NAME

• Personal name: Weinreich, Len

400 1# - SEE FROM TRACING--PERSONAL NAME

• Personal name: Weinreich, Leonard

670 ## - SOURCE DATA FOUND

• Source citation: 11 steps to brand heaven, c1999:
• Information found: t.p. (Len Weinreich) t.p. verso (Leonard Weinreich) jacket (creative dir. [of advertising]; responsible for many advertising campaigns from late 1960s until he left the business in 1991; Fellow of the Institute of Practitioners in Advertising; former president of the London Advertising Creative Circle)