Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 28510
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20191028104035.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 031212i| anannbabn |a ana
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: sh 94006574
035 ## - SYSTEM CONTROL NUMBER
- System control number: 114319
- Canceled/invalid system control number: sh94006574
040 ## - CATALOGING SOURCE
- Original cataloging agency: DLC
- Transcribing agency: DLC
- Modifying agency: DLC
- Modifying agency: UkOxU
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Word-of-mouth advertising
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Advertising
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Business referrals
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Viral marketing
670 ## - SOURCE DATA FOUND
- Source citation: UMI business vocab.
- Information found: (Word of mouth advertising)
670 ## - SOURCE DATA FOUND
- Source citation: BPI.
670 ## - SOURCE DATA FOUND
- Source citation: Imber, J. Dict. of advertising and direct mail terms.