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Zeithaml, Valarie A. (Personal Name)
Services marketing in a ... 1985: CIP t.p. (Valarie A. Zeithaml)
Services marketing, c2006: t.p. (Valarie A. Zeithaml) p. iv (prof. & assoc. dean, Kenan-Flagler Bus. Sch., Univ. of N.C. at Chapel Hill; MBA & Ph.D. in marketing, Univ. of Maryland)