Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 1411

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20191028103252.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 790913n| acannaab| |n aaa

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: n 79078083

035 ## - SYSTEM CONTROL NUMBER

• System control number: 2368
• Canceled/invalid system control number: n 79078083

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Transcribing agency: DLC
• Modifying agency: DLC
• Modifying agency: MoSU-L

100 1# - HEADING--PERSONAL NAME

• Personal name: Peterson, Robert A.
• Fuller form of name: (Robert Allen),
• Dates associated with a name: 1944-

670 ## - SOURCE DATA FOUND

• Source citation: Pennington, A. L. Reference guide to marketing literature, 1970.

670 ## - SOURCE DATA FOUND

• Source citation: 1984 AMA educators' proceedings, 1984:
• Information found: CIP t.p. (Robert Peterson, Univ. of Texas)

670 ## - SOURCE DATA FOUND

• Source citation: His Marketing research, 1988:
• Information found: t.p. (Robert A. Peterson, Dept. of Marketing, Grad. Sch. of Bus., Univ. of Tex.)

670 ## - SOURCE DATA FOUND

• Source citation: Natl. fac. direc., 1988
• Information found: (Peterson, Robert Allen; Dept. of Marketing Admin., Univ. of Tex.)

670 ## - SOURCE DATA FOUND

• Source citation: WW, 1986-1987
• Information found: (Peterson, Robert Allen; marketing educator, Univ. of Tex.; b. 3-25-44)