Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 11789

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20191028103608.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 940215n| acannaab| |n aaa

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: n 94014901

035 ## - SYSTEM CONTROL NUMBER

• System control number: 30345
• Canceled/invalid system control number: n 94014901

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Transcribing agency: DLC

100 1# - HEADING--PERSONAL NAME

• Personal name: Sutherland, Max

670 ## - SOURCE DATA FOUND

• Source citation: Advertising and the mind of the consumer, 1993:
• Information found: t.p. (Max Sutherland) p. 4 of cover (Dr.; prof., marketing, Monash Univ.; dir., MarketMind Technologies, Australia)